Welcome to the Emerson Toyota website, a fast and convenient way to research and find a vehicle that is right for you. Whether you are looking for a new or used Toyota car, truck, or SUV you will find it here. We have helped many customers in or near Auburn, Lewiston, Augusta, Durham and Topsham find the Toyota of their dreams!

We know that prospective customers are extremely well educated when researching their next vehicle. Emerson Toyota has made it easy to get all the available vehicle information so you can spend less time researching and more time enjoying your purchase. Check out our new specials and used specials for additional savings on your next vehicle.

As a premier Maine Toyota dealer, we have a huge selection of new and used vehicles from which to choose. Emerson Toyota online and offline customers enjoy vehicle specials every day. We offer Toyota service & parts, an online inventory, and outstanding financing options, making Emerson Toyota a preferred dealer serving Auburn, Lewiston, Augusta, Durham and Topsham area Toyota buyers. Ready to set up a test drive? Visit our Lewiston area Toyota dealership in Auburn, ME today!

The preferred dealer for the following expanded list of towns and cities (encompassing our entire Primary Marketing Area, as defined by Toyota):
Auburn, Lewiston, Turner, Minot, Peru, Dickvale, Sumner, Buckfield, West Paris, Sumner, Norway, Oxford, Otisfield, Mechanic Falls, Poland, Gray, New Gloucester, Sabattus, Wales, Lisbon, Greene, Leeds, Livermore, Hartford, Hebron, and Minot.

Testimonials Read More

A wonderful dealership to work with

Carolyn Berenson
Google
Maine
10-23-2025
Full Star Full Star Full Star Full Star Full Star

Emerson provided individualized service and is a wonderful dealership to work with. I would highly recommend them especially the sales professional John.

Top of the line professionals that make you feel like family

Terri Coffin
Maine
10-15-2025
Full Star Full Star Full Star Full Star Full Star

Emerson Toyota is amazing! They have figured out how to be top of the line professionals, while still making you feel like family. I have just purchased my second lease through them and both times have been nothing short of the best experiences we have had in car shopping....View More

Very knowledgeable and helpful without being pushy

Daniel Nichols
Maine
10-13-2025
Full Star Full Star Full Star Full Star Full Star

John was very knowledgeable and helpful without being pushy. Everyone at Emerson was great to work with. Highly recommend, and we love our new 4Runner!

We had a wonderful experience

Anne Mitchem
Maine
10-10-2025
Full Star Full Star Full Star Full Star Full Star

We had a wonderful experience with Josh Pietrowicz. He was very knowledgeable and kind. We would definitely consider Emerson for future purchases just based on our interaction with Josh.

10/10 team with Emerson!

Hannah Getchell
Google
Maine
10-7-2025
Full Star Full Star Full Star Full Star Full Star

I recently had the pleasure of working with this amazing team! They are truly dedicated to their customers, and getting the best fitting item for you! Joe and the team helped me for over an hour going over all the questions I had and going through the process with me in...View More

I had a great experience buying a car there!

Timothy Packard
Google
Maine
10-6-2025
Full Star Full Star Full Star Full Star Full Star

I was searching online to buy a new car due to unfortunate circumstances with the vehicle I currently had. I found a vehicle that I didn’t realize wouldn’t be in stock for over a month and my situation was kind of an emergency. Initially, I went in to get a new Prius,...View More

Friendly, Timely, Affordable

Teresa Dan
Maine
9-22-2025
Full Star Full Star Full Star Full Star Full Star

Friendly, Timely, Affordable

Absolutely effortless and a great experience

Billie Curtis
Google
Maine
9-13-2025
Full Star Full Star Full Star Full Star Full Star

Bryce was my salesman and he made trading my old Toyota for a new one. The whole thing was absolutely effortless and a great experience. Thank you so much. I absolutely love my vehicle!

Great sales staff and excellent service

Stacy Anne
Maine
9-12-2025
Full Star Full Star Full Star Full Star Full Star

Great sales staff. Excellent service. Quickly got my business done.

Service and knowledge were top notch!!

Michelle and Gary Alexander
Maine
9-11-2025
Full Star Full Star Full Star Full Star Full Star

The service and knowledge that we receive was top notch!! We couldn't be happier with the trailer that we purchased from Emerson. We would recommend them to anyone looking for great quality trailers. They also have a large variety of sheds which we will be going back to...View More

Have always received great service

James Dix
Maine
9-8-2025
Full Star Full Star Full Star Full Star Full Star

I recently had issues connecting my new car with my phone. The service I received was amazing the sales team were all trying to help me. There were several employees who just offered their help seeing we were having problems. The sales team really rallied to help resolve my...View More

Excellent service

Priscilla Wood
Maine
9-6-2025
Full Star Full Star Full Star Full Star Full Star

Excellent service. Answered all my questions and then some. Thoroughly good experience.

Very professional

Roger
Maine
9-5-2025
Full Star Full Star Full Star Full Star Full Star

Everything went extremely well. Very professional sales staff. Paperwork was done efficiently with no pressure to buy products I didn’t want. Again, very professional.

Great service

Don
Maine
9-4-2025
Full Star Full Star Full Star Full Star Full Star

Fair about service issues and services were great

Reliable, proficient, fair, and genuinely friendly

Jackie Kahn
Maine
9-3-2025
Full Star Full Star Full Star Full Star Full Star

I have bought my Toyotas from Emerson for more than 25 years. It's more than loyalty, Emerson is reliable, proficient, fair and genuinely friendly .... and never, ever pushy; and my next RAV4 or Corolla Cross will be from Emerson.

Best place in Maine to buy a car!!!!!

Alexandra Gordan
Maine
8-27-2025
Full Star Full Star Full Star Full Star Full Star

The best place in Maine to buy a car!!!!! Joe made the process so easy and was able to answer all my questions. Extremely knowledgeable about all vehicles and helped me narrow down my search. He helped me with the trade in of my old car and made sure I left with the car I...View More

Always amazing

Joe Crabb
Maine
8-21-2025
Full Star Full Star Full Star Full Star Full Star

Always amazing. My 3rd Tacoma there, I love these guys and gals!

Quick, friendly, very knowledgeable

Harold Decoteau
Maine
8-20-2025
Full Star Full Star Full Star Full Star Full Star

Quick, friendly, very knowledgeable... Josh was great in explaining the process and car. THANKS

We had a great experience

Roy Geronimo
Maine
8-15-2025
Full Star Full Star Full Star Full Star Full Star

We had a great experience buying a Tundra from Emerson Toyota. John answered all of our questions, no matter how trivial. We were never pressured to make a decision whether to purchase or not. They gave us a great deal on our trade-in, and provided additional concessions to...View More

Tiana is top shelf

Judi and Richard Hawkes
Maine
8-14-2025
Full Star Full Star Full Star Full Star Full Star

Bought our second Toyota from Tiana. She is top shelf. Courteous, knows her product and listens. Great experience.

Our Location

Emerson Toyota
990 Center Street
Auburn, ME 04210

Sales: (207) 784-1348
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Meet Our Sales Staff

President/Owner James  Emerson
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President/Owner
James Emerson
Business Manager Caroline Emerson
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Business Manager
Caroline Emerson
Sales/Marketing Ops Director Jared  Jones
X

What do you do at Emerson?


"Help people w/ their questions before they get here, website stuff, & make videos"

What do you do outside of Emerson?


"Produce video content (not involving cars), play guitar (badly), and read too much news"

Where are you from?


"Cape Elizabeth, Maine, but don't hold it against me"

Pets?


"One cat, James 'B-Man' Catbro, and one dog, Rosie"

Fondest memory at Emerson?


"Getting hired!"

Anything else you want to add?


"Beatles > Rolling Stones"
Sales/Marketing Ops Director
Jared Jones
Sales Manager John Capalbo
X

What do you do at Emerson?


"Sell the best brand to the best customers"

"What do you do outside of Emerson?"


"A little of everything!"

Where are you from?


"Lewiston/Auburn born-and-raised"

Pets?


"Mastiff names Kyanite, Shepard mix named Rowan, and a Chiweenie named Brindly"

Fondest memory at Emerson?


"Xmas party!"

Anything else you want to add?


"My goal is to do this differently; to make it easy and stress-free. Everyone knows Toyota is superior, but 'where you buy is as important as what you buy'"
Sales Manager
John Capalbo
BDC Manager Nick Quatrano
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BDC Manager
Nick Quatrano
Business Manager Tiana Stevens
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Business Manager
Tiana Stevens
Sales & Leasing Professional Dan  Gurney
X

What do you do outside of Emerson?


"Parent of 17-year-old son. Golf, hunt, fish"

Where are you from?


"Auburn, ME"

Pets?


"No"
Sales & Leasing Professional
Dan Gurney
Sales & Leasing Professional Luke Sterling
X

What do you do at Emerson?


"Sales and leasing consultant. (Get people into their dream car)"

What do you do outside of Emerson?


"I enjoy my men's league soccer games Tuesday nights and getting together with friends and family"

Where are you from?


"Born and raised a Mainer. Grew up in Gray and moved to Auburn when I was younger"

Fondest memory at Emerson?


"All the get-togethers our staff has. Sea Dogs game, golf tournament, etc."

Anything else you want to add?


"Come in to Emerson to find out more :)"
Sales & Leasing Professional
Luke Sterling
Lot Attendant Steve  Cook
X
Lot Attendant
Steve Cook
Sales & Leasing Professional Bruce Cox
X

What do you do at Emerson?


"Sales and leasing"

"What do you do outside of Emerson?"


"Enjoy life as much as I can"

Where are you from?


"Peru (Maine)"

Pets?


"A dog named Fritz"

Fondest memory at Emerson?


"First day I got my foot in the door. This is my first job in sales, and I've been loving it"

Sales & Leasing Professional
Bruce Cox
Sales & Leasing Professional Bryce Hudson
X
Sales & Leasing Professional
Bryce Hudson
Sales & Leasing Professional Joe Immergut
X
Sales & Leasing Professional
Joe Immergut
BDC Agent Ava Geoffroy
X
BDC Agent
Ava Geoffroy
Sales & Leasing Professional Wesley Moro
X
Sales & Leasing Professional
Wesley Moro
Sales & Leasing Professional Gavin Hebert
X
Sales & Leasing Professional
Gavin Hebert

Meet Our Service Staff

Fixed Operations Director Jim  Thompson
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Fixed Operations Director
Jim Thompson
Office Manager Ashley  Coates
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Office Manager
Ashley Coates
Service Clerk Jody  Legere
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Service Clerk
Jody Legere
Service Advisor Michaal Hartley
X
Service Advisor
Michaal Hartley
Service Advisor Autumn Ayres
X
Service Advisor
Autumn Ayres
Service Manager Avery Perry
X
Service Manager
Avery Perry
Service Advisor Jackie Pratt
X
Service Advisor
Jackie Pratt
Service Advisor Samantha Letourneau
X
Service Advisor
Samantha Letourneau
Master Technician Ross  Nadeau
X
Master Technician
Ross Nadeau
Master Technician George  Mancine
X
Master Technician
George Mancine
Service Technician Brian Beaulieu
X
Service Technician
Brian Beaulieu
Service Technician Cameron Stevens
X
Service Technician
Cameron Stevens
Service Technician Nick Poulin
X
Service Technician
Nick Poulin
Service Technician Mike Casey
X
Service Technician
Mike Casey
Service Technician Isaiah Martin
X
Service Technician
Isaiah Martin
Service Technician Dylan Salger
X
Service Technician
Dylan Salger
Shuttle Driver Tammy Vellieux
X
Shuttle Driver
Tammy Vellieux
Lube Tech Robert Cook
X
Lube Tech
Robert Cook
Lube Tech Hayden Winchell
X
Lube Tech
Hayden Winchell
Reconditioning Tech Al Powers
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Reconditioning Tech
Al Powers
Reconditing Tech Alex Hartley
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Reconditing Tech
Alex Hartley
Receptionist Nichole Hubbell
X
Receptionist
Nichole Hubbell

Meet Our Parts Staff

Parts Manager Nate  Marston
X
Parts Manager
Nate Marston
Parts Professional Randy Davin
X
Parts Professional
Randy Davin
Parts Professional Timothy Hemingway
X
Parts Professional
Timothy Hemingway
Parts Delivery Driver Teddy Bryant
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Parts Delivery Driver
Teddy Bryant

Contact Information

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